About Us

Micarloader.com was created out of a desire to provide cost effective Internet Advertising that could deliver measurable performance.  The company was developed by three members.  Two of the members have over 30 years of combined experience in dealership management.  The third member is a Web-Based technology expert.  The main ingredients in which we built our Services are: (1) It must perform as advertised (2) It must be informative (3) It must be user-friendly (4) It must be cost effective!  

Our motivation is to stay at the forefront of the Technology Curve and bring new Internet Technologies to Automotive Dealers Nationwide.   Each year the internet replaces the print medium as the automotive dealer’s main Advertising Tool.  As of 2002, we began committing the majority of the advertising budget to the internet.  In the beginning it was much more trial and error, but the potential was obvious!  We were spending less on print, and we were able to do more radio, direct mailings, television, promotions, all of it.  A much more Focused Strategy.  Soon we changed the way we sold our inventory and ran our Parts and Service Departments. The fastest way to reach a dealership’s Primary Customer has been the internet since 2002. While other retail industries have adopted strategies to employ this medium, the Auto Industry has been somewhat challenged to maintain its profit margins and total sales from Internet Traffic.  It was not uncommon to hear complaints of how much the internet had adversely affected sales margins.  Internet customers were rarely regarded as profitable customers. 

Things have evolved and dealers have embraced the internet as a sales tool.  We are confident you will find our service to be beneficial to your overall Sales Strategy.  We designed it to not only sell your inventory faster, but also provide Real-Time Statistics to help you determine what is selling for you, in your area.  This is a major benefit when determining the value of a Trade, or buying for your Pre-owned Inventory.  Thank you for allowing us the opportunity to provide you with this Powerful Internet Advertising Tool!